Taylor Swift has been recognised as Time's 2023 Person of the Year.
How does Taylor stack up against previous winners of the past two decades?
Click through to see every one of the magazine's Person of the Year for the past 26 years.
Volodymyr Zelenskyy and "the spirit of Ukraine" was recognised as Time's Person of the Year 2022.
Elon Musk was named Time's Person of the Year for 2021.
But he is far from the first tech entrepreneur to be named the winner of the honour.
As is the usual convention for new presidents, Joe Biden was named Person of the Year in 2020.
But unusually, his Vice President Kamala Harris was also named alongside him.
Teen climate activist Greta Thunberg was named Person of the Year in 2019.
The Swedish girl is the first person to win the honour who has the middle name Tintin.
Time honoured journalists braving the threat of death and persecution across the world in 2018.
In the wake of the #metoo reckoning, the 2017 honouree was "The Silence Breakers", paying tribute to those speaking out against abusers.
Donald Trump was named the Person of the Year in 2016, soon after his shock election win.
German Chancellor Angela Merkel was named Person of the Year in 2015.
Health care workers who worked against the Ebola epidemic were honoured in 2014.
Newly elected Pope Francis was named Person of the Year in 2013.
Barack Obama was named Person of the Year in 2012, shortly after winning re-election.
In the wake of the Arab Spring, "The Protester" was named Time's Person of the Year in 2011.
Facebook's Mark Zuckerberg was named Person of the Year in 2010.
As the world recovered from the Global Financial Crisis, Chairman of the Federal Reserve Ben Bernanke was named as the Person of the year in 2009.
A month after making history as the first Black man elected president, Barack Obama took the honour in 2008.
Russian President Vladimir Putin was named Person of the Year in 2007.
As the internet became democratised by the rise of websites like Facebook and YouTube, "You" was crowned the winner in 2007.
Bono, Bill Gates, and Melinda Gates were on the cover of the 2006 Person of the Year issue, as representations of good Samaritans.
George W. Bush was named Person of the Year shortly after being re-elected in 2004.
With the US enmired in two wars, Time named "The American Soldier" as Person of the Year in 2003.