Big celebrities, but often, not-so-great ads. The Super Bowl presents a formidable challenge to advertisers, trying to justify the giant price tag for 30-second spots.
Off the field at the Super Bowl, brands sought to relieve the tension of the game - and the year - with lighthearted commercials stuffed with celebrities and nostalgic characters.
The spot, which was just five seconds, opened as if it were a car commercial, but then quickly then flashed to Reddit's orange and white logo, which was followed by a message.
Seven-year-old Scout was diagnosed with aggressive liver cancer and a tumour on his heart. Vets said the much-loved pooch only had a one percent chance of survival.
Amazon boss Jeff Bezos pulled a US$20 million (A$28m) Super Bowl ad just a week out from the game after it was revealed his mistress had worked on the shoot.
Philadelphia's first Super Bowl parade stepped off as hundreds of thousands of deliriously happy Eagles fans jammed the city's main thoroughfares to celebrate an unexpected NFL title.
Sensitive US government documents - detailing how the Department of Homeland Security (DHS) would respond to a bioterrorism attack coinciding with the Super Bowl - were apparently left on a plane.
The day starts with a quick check of the temperature. My phone says it's 7am and minus 22. What? Is that a mistake? Unfortunately, it's not. We were told to expect an icy winter's day for Super Bowl LII, and the weatherman is not wrong.
A grieving father, who believes a broken guardrail resulted in the death of his teenage daughter, has bought airtime during the Super Bowl in the hopes Donald Trump will see his warning on infrastructure safety.
NSW-based Yellow Tail will return to screens around the US today with its kangaroo mascot “Roopert” featured in a new commercial for the more than 100 million people who tune in to the NFL’s Championship game.
It’s one of the biggest sporting events in the world and it will be taking over your newsfeed on Monday morning, but if you're not exactly sure what all the hype around Super Bowl 2018 is for, then look no further.
The NFL has denied advertising space in the Super Bowl program for a veterans group that declined to alter language about standing for the national anthem.
Superstar New England Patriots quarterback Tom Brady may be revelling in the historic win, but victory is also marred by the bizarre disappearance of his jersey.
No one could accuse Mountain Dew’s Super Bowl ad of being unmemorable, although the commercial’s bizarre puppy-monkey-baby combination has inspired social media users to question where the ad’s creators got their inspiration.
It’s the colossal sporting event where the lucrative advertisements and half-time entertainment acts are just as important as the final score – and now the hype is peaking ahead of the Super Bowl clash between NFL teams the Denver Broncos and the Carolina Panthers.
As NFL fans around the world get ready for the most-anticipated game of the year, one Australian filmmaker is also hoping the Super Bowl will bring his biggest career-break ever.